Customer Centricity is a powerful concept that holds much promise for helping companies increase their competitive advantage. The idea is simple: focus on the customer and they will reward you with loyalty and referrals.

What makes this concept so appealing? It’s easy to understand, it’s measurable, and it can be applied across all aspects of business. Companies from all industries are getting on board with this trend, including some of the biggest names in business like Zappos, Apple, and Amazon.com.

But how do you actually implement Customer Centricity? How do you make sure your company is truly “customer-centric”? Here are my top tips:

1) Be proactive when solving customer problems

Customers don’t want to be inconvenienced or bothered with minor issues; they want quick solutions that get them back on track as quickly as possible. As a result, they tend to view any time spent troubleshooting as wasted time that could have been spent doing something more productive instead.

2) Make it easy for customers to contact you

In today’s digital world where customers have so many options at their fingertips — whether it’s emailing or calling.