Introduction

When people ask me, “What do you do?” I have a standard answer: “I help companies improve their customer experience.”

When they ask how I do this, my response is, “Action.” This often confuses them. They’re used to hearing words like “strategy” and “processes” when they think about improving customer experience. But action is the foundation of every strategy and process

I’m an action-oriented person.

As an action-oriented person, I tend to default to doing things. If there’s something that needs done and someone else is in charge of it, I’m going to make sure it gets done.

I’m a doer not a thinker by nature; I get things done! If there’s something that needs doing or solving and someone else hasn’t taken care of it yet, then guess what? That person will have me on speed dial for their next project because they know they can count on me as an action-oriented person who gets things done without needing much direction or guidance from others (which means less work for them).

I’m a problem solver at heart.

You’re a problem solver. I know this because you’ve got your head down and are trying to figure out how to make this thing work for your customers. You want them to be happy with their purchase, and you don’t like things that aren’t working quite right or seem broken.

You’re also a perfectionist who likes figuring things out–a lot of people would just give up at this point because they can’t find an answer, but not us! We’ll get there eventually (I promise).

I consider my default to be a good thing.

I consider my default to be a good thing. In fact, I think it’s one of the most important things you can do for your customer experience and business success.

It’s easy to get caught up in the idea that action is only worth taking when it comes from an inspired moment of genius or insight (and if you’re reading this article, maybe that sounds like something that happens all too rarely). But as with any other skill set in life–whether writing code or playing golf–the more we practice acting on ideas and solving problems by taking action, the better we’ll become at doing so.

Action supports customer experience.

In this section, I’ll show you how action can support your customer experience.

Action is a powerful tool that helps you achieve your goals and get things done. It’s the best way to get things done because it gives you something concrete to work towards, while also keeping you accountable for your progress. If there’s one thing that keeps me motivated as an entrepreneur, it’s knowing that every day I’m working towards my long-term vision of creating a company that helps people make their lives better through better experiences with their friends and family members who live far away from them (or not).

If you want to do something, then do it!

Action is important. It’s one of those things that we tend to think about in binary terms: action is good, or action is bad. But it’s not that simple.

Action can be a good thing–sometimes very much so! When you take action toward something you want, it can be an effective way of achieving your goals–which is why I defaulted to action when I wanted a job at danielleansley.com and ended up getting one (more on this below).

But sometimes inaction may be more appropriate than action–for example, if there’s some kind of risk involved with taking certain actions (like driving drunk), then it might make sense for someone who usually acts quickly and decisively not do anything until they’re sure enough about all their options that they won’t regret their decision later on down the road

Conclusion

I know that it can be tempting to default to inaction. We all have so much on our plates, after all! But if you want to do something, then do it! If you need to make a decision or take action on something, then just get started with whatever comes first: list all the options available, choose one of them and start making progress towards that goal.